digital marketing
digital marketing

It’s no doubt digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming and brands are putting more of a focus on digital marketing than ever before.

Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look forward to this year and beyond.

If you are looking for an ICT career course you would like to focus on…  Here are 4 benefits of Digital marketing that are mouthwatering.

  1. Become an In-Demand Professional: You’ve heard of the digital skills gap right?

There’s 150,000 and more digital jobs predicted by 2020 and not enough digital professionals to fill them.

This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move.

During the recession recent graduates were plunged into a world of uncertainty, job scarcity and all around terribleness.

Wouldn’t it be nice to gain a fresh set of skills that could future-proof your career, increase your job security and even enhance your career progression?

  1. Benefit from More Career Choice: With your professionalism in Digital Marketing you can benefit from a lots of career choices.

Banks, Multi-chioce companies, beweries, medias and many more are providing a wealth of job opportunities for digital professionals to choose from.

According to the 2014 Marketing Salary survey by The Marketing Institute and Alternatives  the top five areas recruiting for digital marketing positions this year are Foreign Direct Investment, FMCG, Agency, Utilities financial services (and after an absence of several years).

  1. Get Paid More Than Your Peers:

Digital marketing is very demanding and requires a lot of attention and strategy, these skills make companies want to pay more.

.In traditional economics we all know what happens next – the value of the product increases along with the price.

When you’re working in a fruitful industry with a large skills shortage you can think of yourself like a commodity – and negotiate your salary accordingly.

  1. Kick Start Your Own Career:

In more traditional careers like advertising you’d have to wait for a coveted internship or graduate placement to open up so you can gain experience and create your own portfolio.

The digital marketing world, however, provides a host of opportunities for you to kick start your own career before you even set foot in a workplace.

There have been plenty of examples of people who have been hired after showcasing their talent and abilities through social media.

Join the social-media-marketing revolution:

Learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook, Instagram, Blogs and Twitter.

Many Nigerian companies are going online and they have budgeted billions of naira to put their business online, tap into it.


100% Practicals, Ambient Classes, Two Training centers (Lagos), Professional Instructors, plus more!!


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