Many businesses today neglect the importance of email marketing. They believe it is an old method of marketing and thus obsolete.
But this is not true as it is one of the most effective modules of marketing.
Here is why
Economic and Cost Effective
It’s easy, effective, and inexpensive.
Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message.
For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio.
With emails, you are still able to create the same imagery with the added benefit of having follow-up information instantly available with one click to your website.
Personal and Customizable
With email marketing, what you’re really doing is segmenting your audience into lists, and sending them a tailored message.
These messages must resonate with your reader, and should be of value.
Email marketing is important for building relationships with prospects, leads, customers.
it offers you a chance to speak directly to them through their inbox, at a convenient time.
Think about this!
Email is transactional by nature and you can use it to direct traffic to your website and ultimately drive sales.
As you develop your small business or startup marketing strategy, using email will allow you to see results straight away.
There’s no guesswork in email marketing.
When you use any email marketing software, you can track who opened your email, which links were clicked.
You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness.
Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.
Accessible With Your Mobile Phone
Because mobile devices have become so common, people are checking their emails all the time using phones.