E-mail marketing is one of the most effective ways to market your business. However, there are multiple factors involved that can influence the results of your email campaign. If you are not practicing good email marketing habits, then you will not have successful results.
1. Captivating Subject Line.
Pay attention to your e-mail’s subject line and preview. About 69% of e-mail readers will decide whether to open your e-mail or delete it based on what is written in your subject line and the little email preview. The subject line should clearly summarize the e-mails content, making the reader want to know more and therefore open the e-mail.
Always make sure to keep your sender name visible and easily recognizable. Avoid having your e-mail look like it was sent from a giant automated machine. The goal is to make your customers recognize your name so that they know who the e-mail is from. The more the reader trusts your company name the more likely they will open your e-mail.
3. Simple and Scannable.
Keep your emails easy to read and scannable. Colorful images can be very useful for enhancing the look and feel of your marketing emails, but alwaysmake sure your emails are easy to read even without the images. Never put images that must be downloaded from the web. Because most of your readers will be using their mobile device. Plus no one wants to click to see an image.
4.Stop All SPAM.
Ensure a high delivery rate by never sending spam. To do so you musttake precautions so that you do not end up labeled as a spammer. Always send emails within the expectations of your audience and you should be fine.
Also, avoid the common spam indicators in your headings and subject lines. (Such as the words “free”, “$$$$” and “You have won!!!!!”)
If possible, personalize your emails. There is mail merging software that allows you to place the customer’s name into a mass generated e-mail. Research shows that seeing their name in an e-mail creates a feeling of knowing and trust in the customer, which increases the chance that they will open the e-mail.
Use an automated email marketing tool. Most have a free entry point, but any cost associated with these tools will be well worth what you get in return. I use Mailchimp.com
It is almost impossible to operate much of an email marketing campaign without these tools. Plus, you can track your results much better as well.
7.Be Real & Authentic
Make your e-mail content more personal. People like to connect with the people behind the businesses they use. If you can develop a personal relationship with your clients then odds are you will receive their trust, loyalty and repeat business.
No one wants to read a computer generated e-mail, so put a little personality into it. Talk about your business’s goals, employees, and other personal stuff. Add in content about your family, hobbies and passions if you want to. Develop a connection with your customers through your e-mail marketing campaign.